Science and Business Centre "Zak" is the all-Polish educational institution which has branches in 63 cities. Currently, it assembles thousands of students who can choose among 63 specializations.
The customer asked us to prepare a campaign based on Performance Marketing model. He hopes it would increase the effectiveness of the enrolment process. In order to encourage the biggest possible number of potential candidates, we used leads - the internet applications. The action was based on "pay for effect" model, so the customer paid only for the sent applications. Thus, the advertiser takes no risk, because he covers only the costs related to the reached campaign's effect.